Challenge
A new community was approaching its leasing launch with no photography, no floor plan assets, and a fixed marketing date. The operator needed a complete asset set that would carry the website, the ILS listings, and paid social at the same time.
Scope
Two shoot days covering three model unit types, the clubhouse and amenity spaces, the pool deck, the fitness center, and exterior elevations, plus one aerial flight for site and neighborhood context.
Deliverables
- —184 edited interior and exterior stills, MLS and web sized
- —Aerial stills and a 60 second aerial establishing sequence
- —Exterior photography set of the clubhouse and pool deck
- —3D tours of all three model unit types
- —Dimensioned 2D floor plans for each unit type
- —Nine vertical cutdowns for paid social
Outcome
Every asset was delivered 48 hours after the second shoot day. The community launched on its original marketing date with a complete asset library and no placeholder imagery.
“Two shoot days covered the entire community and we had everything before the launch deadline. Nothing was renegotiated mid-project.”